This redesign aims to give new life to the HOYTS app with a new inteface and an improved user experience to maximize user engagement and satisfaction.
I have observed hierarchy issues in different parts of the signup process, some accessibility issues in the booking process(e.g. seat selection navigator), and some clarity issues while buying food and beverage with accumulated points.In-app navigation could also be improved by showing users where they are in the app more clearly and at all times.
More clarity in establishing what kind of rewards the user has obtained may also be beneficial to encourage them to take advantage of these rewards leading to an increase in sales. A modernised aesthetic and improved animations could be beneficial to cut the perceived loading times in the app and improve the overall experience.
I had a few goals to accomplish during the research phase:
Understand how current users feel about the app
What are the users' habit while using the app and the website
What are the most liked/used features
What features do users desire
After conducting one on one interviews with a handful of users and colletting quantitative data with a survey it was clear that adding new features (85%), improving perceived loading times (70%) and more captivating visuals (50%), would be crucial to a succesful experience.
I found out that some critical information are missing, this leads user away trom the app and funnels traffic to different websites.
"I ‘d like to be able to see trailer and reviews directly from the app instead of having to navigate to different websites like youtube and imdb every time.”
Some of the users pointed out that a more personalised experience would be beneficial for the succes of the app.
"I think it would be cool if the app was able to give me suggestion on movies to watch based on my ticket history, such as prequel and sequel or similar generes”
Many screens have poor contrast(eg. grey on light grey) creating readability issues.
